The rapid progress of technology today has brought about exciting new SEO tools and solutions that would delight businesses and consumers. Even Google is proactive with the advanced technologies to generate a new optimization tool that would benefit mobile users. Today, web businesses are enjoying higher web traffic with mobile-friendly websites which cater to smartphone requirements. This also augurs well with popular search engines to secure higher search rankings with more web traffic and higher sales conversion rates.
Mobilegeddon Success
With a growing increase of online traffic from mobile phone users, it is essential for web businesses today to design and implement a mobile-friendly website that would attract more traffic from a wider scope of potential leads for the business.
As Google continues to manipulate the latest emerging technology such as mobile technology, it updates its famous search algorithm to keep pace with technology. The newly launched search algorithm is designed to transform page ranking evaluation and generation by popular search engines. An impact is expected on cell phone searches that would benefit mobile-friendly websites. Every web page would be evaluated meticulously to confirm its degree of mobile friendliness to warrant a higher page ranking that would attract more traffic.
However, such stringent evaluation may take as long as 72 hours for a firmer result to be generated. Core search results would be impacted without impacting Google news and videos. This may shake up many Fortune 500 companies that have yet to implement a mobile-friendly website to promote themselves in the current market.
Time for Change
As more smartphones emerge in the market using the latest mobile technology, more and more consumers would embrace this new technology with great excitement that would not be denied by competitive businesses large or small around the globe. Such dynamic technologies have enabled new and small businesses to compete and thrive successfully in the market with a leveled playing ground by adopting the latest online tools and resources available.
It is not surprising that more small and new businesses tend to embrace the latest changes in the market in various aspects faster than bigger and multinational businesses. They recognize the season of opportunity by embracing the necessary changes that the latest technology brings about. The average consumers may not be entirely surprised with the changes happening as they hold their sophisticated mobile devices in their hands. It would not be a surprise that they would expect mobile-friendly sites to pamper their online whims and fancies even much faster than before when the advent of the Internet came about.
The rising consumer demand would propel competitive businesses today to adopt the required technology changes with the latest mobile solutions, tools and resources in order to maintain their market position and presence. More and more consumers with mobile devices and smartphones today are surfing the Internet more frequently and for longer periods due to the increased convenience and enhanced online experiences.
Clamoring for Higher Page Ranks
The change in consumer behavior should be a great motivation to competitive business today in adopting the latest mobile technology as sophisticated mobile phones and mobile devices such as tablets come on the scene. Market research reveals a higher sale conversion rate from mobile users checking out desired products and services online using mobile phones and mobile devices as there is a higher inclination to make a purchase from browsing via a mobile device which is constantly in the consumers’ hands.
Hence, competitive businesses, big or small today must consider updating their websites to be mobile-friendly or mobile enabled to attract more potential leads that are readily in the marketplace. Moreover, top search engines like Google are placing higher emphasis and preference to websites that are mobile-friendly or mobile enabled to be ranked higher than those which are stuck in yesterday’s technologies.
Businesses today must realize the high impact of mobile-friendly websites that would augur well with top search engines to be accorded higher page ranks. The higher ranking attracts more traffic as online consumers tend to click on the links generated on the first page of online searches by top search engines. Higher web traffic would offer businesses a higher sale conversion rate where they would have a higher chance of engaging potential leads to be transformed into customers.
Moving Forward With Caution
However, it may not prove to be a smooth update journey for current web business sites to include mobile-friendly features and apps if their webmasters are not familiar with the advanced mobile features or restrictions. There are changes in server settings and codes with different sets of graphics to be implemented. These changes require the skills of a mobile specialized team to generate a correct effect at the end of the day.
Moreover, businesses must remember that such changes would be applicable only to mobile users with an effect on their search rankings for specific devices alone. Such changes are also applicable to individual web pages that must be identified by the search engines for ranking evaluation; the whole website is not evaluated per se. Searching in global languages would also be affected by changes to mobile features in the web business site pages.
Businesses that are unable to execute this change on their website should consult the professional webmasters who are well versed with mobile technology and website designing. However, web business sites should not compromise on SEO features or content quality with such changes to attract more potential leads.
Conclusion
Mobile-friendly or mobile enabled websites are desperately required today to cater to the growing number of mobile users in the market. Better search results are expected with mobile-friendly websites with the support of top search engines embracing mobile technology by adjusting their search algorithm to accommodate the latest mobile features in websites.
A mobile-friendly website encourages more consumers who have mobile phones or mobile devices to execute more online searches and purchases than to depend on bulky desktop or laptops that are not as portable as mobile phones and mobile devices. This would boost higher page ranks from search engines for more traffic.
