As technology progresses, aggressive businesses are considering all innovative means to market their brand and products or services for more sales and profit. Today, video technology is a dynamic tool in marketing and advertising to entice more potential leads for a higher sales conversion. Videos are popular among consumers who prefer a more interactive mode of advertising than traditional text based messages from businesses.

Videos are deemed to be more entertaining with the incorporation of interesting and animated graphics, voice and music in promoting a brand or business offering. The market offers a new program known as the Video Sales Letter Formula which is specially designed to boost conversions three times.

Dynamics of Video Sales Letter Formula

Traditional long-form sales letters do not produce the desired marketing results today. This has become a great concern for businesses that require a quick solution in drawing traffic to their website. Many marketers are not able to formulate well structured sales letters to win over potential leads for the business development and growth. Hence, they need to resort to other resources such as video marketing.

Long sales letters are difficult to capture consumers’ attention in supporting a brand or business product and service. This is where new innovations to marketing come in with the video sales letter formula that is to design an exciting and well structured promotion which captivates the audience to compel them into a sale.

Video promos are becoming popular with a growing demand and preference by consumers. These videos offer a dynamic way to sell targeted products and services through an easy production of the video using simple and cheap resources. Even small or new businesses could indulge in video promotions without incurring a high cost or much effort. Businesses with a tight budget would benefit highly from promo videos using the video sales letter formula.

Little camera or videoing skills are required in generating a dynamic video promo on any product, service or branding. Research reveals that simple videos offer higher conversions to sales with a few exceptions. Video sales letters include sight and sound that keep viewers engaged. The video slides are transited properly to captivate the viewer at each slide to enable a download of relevant information to the viewer that would help inspire a purchase decision.

Framework of Video Sales Letter

Several features of a dynamic video sales letter help boost its usefulness in a marketing campaign. An inspiring and captivating headline is a must for a dynamic video sales letter in any marketing endeavor. A catchy headline would capture potential leads’ attention for a further read or enquiries. This is the first point of contact at targeted audiences in promoting the brand or business.

Headline words must be optimized to prevent a scrolling off the business opportunity for the brand or company. A headline could take on an open approach, an assertive approach or an exclusive approach to capture viewers’ attention.

The Open approach in headline poses a neutral and relaxed statement that is informative about the brand or business offerings while the assertive approach uses words that command viewers’ attention and action. However, the exclusive approach is designed to stir up interest and curiosity of readers for more.

After the headline, the body of the video sales letter is vital in engaging the viewers. An emotion-filled content is more effective than facts and logic which could be digested and passed on without much action by the viewers. A sale is instigated when consumers ‘feel’ about the recommended brand, product or service. There would be a stronger ‘buy-in’ when they feel strongly about the recommendation via the video promo.

Breakthrough Contents

Dynamic video sales letters must have breakthrough contents that would stir the hearts of viewers instead of filling their minds with facts and figures. This includes the best of emotions which instigate purchasing decisions after viewing the video. Promo video producers could leverage on the open, emotional or anger approach to generate an effective video that could triple conversions.

The VSL open approach introduces the video contents using powerful words that are influential. A strong confidence is displayed in this approach by the marketer as a market expert in the industry.

A VSL emotional approach manipulates varied deep emotions that relate to viewers’ problems with a ray of hope through the products or services offered in the video. The video story is bare and brutal that shakes up the emotions of empathy from the viewers to warrant a purchase executed.

Last but not least, the VSL anger approach instigates disgust over the poor industry standards on products and services which consumers are hoodwinked into accepting. The production angles on challenging conventional thinking with a sales pitch. There must be a true passion with solid evidence on the point raised before providing solutions through the brand and business offers.

Video viewers are stimulated to be psychologically convinced to relate to the brand and product or service. A strong empathy is stirred up to instigate the desired action by viewers as the marketer continues with building up the vibe in the video.

Call to Action

The final component of a successful VSL is a clear ‘call to action’ with a solid anticipation built from headline to body content. A successful call to action component would include a proper timeframe that is short to instill a sense of urgency for an immediate action by the viewer. A special offer could be added if viewers act within the stipulated timeframe. This is to promote quick sales and motivate consumers to become anxious over the possibility of missing out on a great offer within the short call-to-action period.

Successful marketers must follow through the VSL marketing plan diligently to note its success instead of inducing traffic automatically using a timer. This would defeat the purpose of manipulating the dynamics of VSL formula besides ruining the market reputation of the brand and marketer. An accorded guarantee of a full refund seals the deal as consumers are assured of the quality and credibility of brand and product.